The bad Google

Here is why Google is bad

  1. Google is like a drug dealer. They give everything for free today. Free search, free maps, free cloud storage. In the future, when Google will have killed the competitors, they can charge anything. ‘Superstar’ firms giving a lot for free, but will it continue, asks Raghuram Rajan – Times of India
  2. Google proudly says they invest in open source software. Have they open sourced any tiny part of Google search?
  3. The logic and algorithms used in Google search shape the world. In fact there is a good chance that the Google search algorithm is more powerful than the US president. Such a critical application is managed by few engineers at Google. No doubt they are super smart. But are they smarter than the rest of the world? If Google was open source, it would encourage true diversity in ideas.

I have many more to tell like “The filter bubble problem”,”Page Rank Shut Down”, but complaining is easy.

Initiatives like Common crawl and exist to encourage an open source Google but are yet to mature.

Hence we have launched Sarchy It is open source and customizable search engine. Very soon, we will be adding a lot of customization features. Like the user can choose if they want more relevant or more popular web pages and the user can choose how much influence social media signals can have on webpages etc

Try it at https://sarchy.condense.press


A better way to pick news articles

News apps like Google News, Flipboard, BBC, Inshorts show trending articles written a day or two back. If say there are hundred articles written in a day, these news apps pick just a few of them. It is a time saving feature. But they lack a key flexibility.

Consider you haven’t read any news for the last 1 month or 1 year. If you open any of the news apps or news websites, you will still be shown trending articles written a day or two back and not last month or last year.

Hence I and my friends(Domnic Amalan, Deepak, Rejo) have created https://www.condense.press. It picks popular articles of a website in a time range we specify.

For example, techcrunch.com has 292,172 articles. But https://www.condense.press sorts all those articles based on popularity.

Below is the screenshot displaying most popular articles of techcrunch.com written in the last 4 years.

Do you find https://www.condense.press useful?

Sarchy Search Engine

Sarchy is a search engine like Google and is a fork of YaCy.

Sarchy already has the following features

1) Easily pick webpages by language, year, domain etc. Click the link at Sarchy: Vikatan /language/tamil to view webpages written in Tamil Language.

2) Adaptive learning. You can search for a term and then search the same term a minute later to see better results.

3) Uses social media statistics and Page Rank Algorithm as a ranking parameter

4) Search engines balance relevance of the search term and popularity of webpages in their results. Sarchy will let the user choose if we want more relevant results or more popular results. This feature will probably be available before May, 2019. This will let the user balance between unbiased results and avoiding fake news

5) Google and DuckDuckGo search algorithms are not open source. “If it is not open source, it is not safe”- Richard Stallman. Sarchy is Free and Open Source.

6) Google has shifted back and forth between ranking reliable publishers high and ranking individual bloggers high. They have got into trouble either ways [1], [2]. Sarchy algorithm is fully customizable by the user.

7) Do you know that every time you click a webpage in Google search, you are first directed to a Google url and then to the intended webpage. This not only causes privacy issues but also slows down the loading of webpages.

8) Sarchy is based on Distributed P2P architecture like Torrents and FireChat. Yacy which is the parent of Sarchy works offline.

Try Sarchy at http://sarchy.condense.press

News Diet | Content analysis and SEO tool for marketers | How to Use it?

News Diet

The present world largely revolves around google and google revolves around Contents/Blogs. No matter how much you involve yourself in paid marketings and campaigns, there is always going to be someone with the right content analysis/research and insights who is going to be one step ahead of you without investing a single penny.

News Diet

How to become a smart content marketer?

1. Have extensive knowledge about recent trends

News Diet gives you the trending news topics around the world at that particular day which gives you an idea about the content that you should focus on.

2. Catch up on what people are sharing aggressively on social media

We provide you with the top shares of the day and also the deep insight about that content. Moreover, we fetch you the related topics and articles that were trending in the near and far past. (News Diet)

3. Evaluate your current topic

You can use our pre-analysed data for your related topics and articles.

How can you analyze? Click Here

4. Find the right influencer for your topic

We know that your time is precious so our News Diet algorithm keeps track of the topics and the right influencers for that topic. By identifying the right influencer, you can reach out to them to influence your content or campaign to the right audience.

5. Create high performing content

News Diet algorithm analyses each and every article to determine the reason behind its success such as word count, advisable topic length and competitors website analysis, etc.

So News Diet makes sure you’re always one step closer to generating more leads.

Thank you for listening to me! Bye!

#Influencer Marketing #SEO #Content Marketing #Content Strategy #Socialmedia #marketing

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How effective is News Diet?

On an average a user reads about three to ten articles per day which amounts to 15 to 50 minutes per day. For a month it’s about 450–1500 minutes.

There is a saying “What is important is seldom urgent, and what is urgent is seldom important.” by Dwight D. Eisenhower

Eisenhower Matrix

Social Media and News Applications focus only on the recent articles and not on historic ones. This makes the user spent time on quadrant 1, quadrant 3 and quadrant 4 and not on quadrant 2. But according to time management principles focusing on quadrant 2 is important and less emphasized by many.

By using www.condense.press the reader can consider picking about 20 to 50 popular articles per month. This takes around 100–250 minutes per month. With this lesser time spent, most of the important articles have been covered. It takes about 4.5 to 6 times lesser time to read just the popular articles.

Books vs News vs Social Media

We live in a knowledge worker age. We attain information from books, news, internet, people, life experience, and everything else.

Books are highly condensed but outdated. News articles are fresh but not condensed. So there is a gap between books and news.

The current recommendation systems used by news websites like BBC or apps like InShorts or Google Assistant News are not user customizable particularly with respect to time. For example the user cannot pick the most popular articles as per the time specified like say last year.

So I made a webapp which is live at https://www.condense.press/ It shows the popularity of the articles, the dates written, the number of words and the category of the articles through charts and other means which will help the user in picking the right article to read.

Also personalisation and analytics used by Facebook and Google News is not user customizable. For example, in Facebook a user might not click the Like button of a post for privacy reasons but might actually be interested in it. In such cases the user is not given the control to tweak the algorithm. Another example is that search engines balance relevance of the search term and popularity in their results. I aim to provide control to the user on what should be prioritized more.